Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
More about this role
In order to succeed in this role, it is expected that the ideal candidate will have:
- Relevant tertiary degree or diploma
- Classical marketing background (4-6 years experience)
- FMCG preferably with exposure to the full consumer spectrum in terms of top end and the bottom of the pyramid (deep consumer understanding and experience)
- Clear understanding of the trade channels and exposure to working with key accounts and sales management teams
- Exposure to developing strategy and creating new opportunities for growth
- Ability to demonstrate a clear understanding of the core principles in terms marketing, project management and sales in planning process
- Effective brand planning and forecasting ability
- Excellent execution and project management skills
- Strong communication and influencing skills
- Ability to build strategic and collaborative working relationships across the business
- Financial acumen and commercial acumen
- Ability to frame and present new ideas to gain buy in and resource
- Strong level of computer competency, i.e. Outlook, PowerPoint, , Word, Excel etc
No Relocation support available